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To bolster its in-store footwear presence, Paragon unveiled its Dept. 1908 concept in mid-April. The format change, with a name that pays homage to the retailer’s history, brings all segments together in one space. Why You Might Not See As Many Photos of Celebs at LAX Soon “We were challenged with people seeing the whole environment,” Jeff Carroll, divisional merchandise manager at Paragon Sports, explained to Footwear News. “We had people that shop with us regularly for running or for casual sneakers that didn’t know we had outdoor footwear upstairs, and vice versa.” A look inside Dept. 1908. Courtesy of Dept. 1908. Peter Zappala, VP of specialty sales at New Balance, believes the format change will give a boost to Paragon’s overall footwear sales. “This will help them on the multiple-sales side of the equation,” he said. “If somebody is buying a performance outdoor รองเท้า ส้น สูง สวย ๆ ราคา ถูก shoe and it’s not adjacent to running or lifestyle product, that’s a missed opportunity to sell more than one pair to that consumer.

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