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MillerCoors CMO David Kroll departs amid Coors Light struggles MillerCoors CMO David Kroll is leaving the company. MillerCoors has parted ways with Chief Marketing Officer David Kroll amid continued market share declines for the maker of Miller Lite and Coors Light. "My immediate priority is to appoint a CMO who will advance our marketing efforts, working decisively and taking bold action to optimize our brand portfolio, with an urgent focus on turning around Coors Light's performance and capturing more growth in above premium," MillerCoors CEO Gavin Hattersley stated in an internal memo shared with Ad Age. Kroll joined the brewer in 2012 as VP of innovation after stints at Procter & Gamble and Dyson. He was promoted to MillerCoors CMO in 2015, replacing Andy England. Kroll took a leave of absence in early 2017 to undergo heart surgery but returned later that year. His departure is not health related, the company confirmed. MillerCoors like all big brewers has struggled in recent years amid competition from spirits brands and craft brewers. But of late it has underperformed its larger competitor, Anheuser-Busch InBev . In the four weeks ending June 16, MillerCoors volumes in the U.S.
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